Business Publications Corporation, Inc
Lynne Pekarek Belknap has a diverse and comprehensive work experience spanning several industries. Starting in 1996, they began their career at Meredith Corporation as an Associate Art Director and Technology Systems Manager for Better Homes & Gardens Decorating & Design. Lynne quickly rose through the ranks, becoming an Art Director and subsequently a Creative Director for the same department. During this time, they led the design and production of multiple magazine issues, managed a team of staff and freelance designers, and drove new product development and new media exploration efforts.
In 2007, Lynne transitioned to the role of Creative Director for Meredith Corporation's Better Homes and Gardens Special Interest Media department. Here, they spearheaded initiatives to implement technology and new media for product brands, developed site architecture, and pioneered new revenue sources through video implementation and digital interactive trade show booths.
In 2010, Lynne took on the role of Creative Director and New Business Development Coordinator for MXM, Meredith Xcelerated Marketing. Lynne oversaw creative direction, team development, and marketing and content strategy for Lowe's Home Improvement, as well as secured accounts with notable businesses such as State Farm Insurance, Panera, Publix, and Brother.
In 2020, Lynne joined Hy-Vee, Inc. as the Director of Marketing, Social Media & Content. In this role, they developed and implemented social strategies, managed the digital strategy and content execution for corporate social media accounts, and adapted strategies to support changing business needs and corporate strategies.
Currently, Lynne is the Director of Marketing & Business Development at Business Publications Corporation, Inc., a position they have held since 2023.
Throughout their career, Lynne has demonstrated expertise in marketing, business development, creative direction, content strategy, new media implementation, and team management. Lynne has worked with notable clients, both established businesses and Silicon Valley startups. Lynne's work experience showcases their ability to drive results and adapt to evolving industry trends.
Lynne Pekarek Belknap holds a Bachelor of Fine Arts (BFA) degree in Graphic Design from Iowa State University. In addition, they have obtained a Targeted Small Business Certification from the Iowa Economic Development Authority in 2019. No specific start or end year is mentioned for their education at Iowa State University.
Business Publications Corporation, Inc
The Business Record is central Iowa's only independent, locally-owned business media organization. The Business Record is a highly respected publication that strives to support and enrich the central Iowa business and cultural communities by providing essential knowledge, connections and inspiration through innovative products, compelling editorial, stunning visuals and enduring relationships. dsm Magazine is a beautiful magazine published bi-monthly with an e-newsletter published weekly to keep subscribers current on the latest in the arts, culture, cuisine, philanthropy and more. dsm’s popular events, attended by the metro area’s influentials, include unveiling parties; Sages Over 70; and The List party. In the fall of 2012, the magazine group launched a new magazine, titled ia, that showcases the best of the state of Iowa. The Business Record and dsm Magazine are owned by Central Iowa's largest publisher of niche products, Business Publications Corporation, Inc. The company was established in 1983 by Connie Wimer. The company's flagship publications - the Business Record and dsm magazine - were launched in 1983 and 2003, respectively. These award-winning publications reach Greater Des Moines' most influential audiences -- top area business owners and decision-makers and the highest demographic consumers with luxury lifestyles. Its many, popular events for the business community and social sophisticates are well-attended by the leaders in both. In addition, Business Publications Corporation produces several other niche and custom publications throughout the Central Iowa market. They include: ia Magazine, Catch Des Moines, economic development guides for area communities and chambers of commerce, the Book of Lists, the Business Record Daily business e-newsletter, INclusion, Commercial Real Estate Guide, Commercial Real Estate Weekly e-newsletter, Lift IOWA and many more.