Makenzie Ward

Makenzie Ward is a seasoned marketing professional specializing in web content management, SEO, and digital strategy. Currently serving as a Web Content Specialist at Business Wire, Makenzie has led successful projects, including a significant website migration and the optimization of webpages that contributed to a 43% increase in web traffic and a 6% rise in lead generation. Prior experience includes roles at Pluralsight as a Lead Content Marketing Strategist, where brand recognition was enhanced through expert virtual events and content, as well as a Marketing Coordinator at Pearson-Kelly Technology, where comprehensive marketing strategies were developed. Additional experience encompasses various marketing positions at Influence & Co. and Paperwise, emphasizing content creation, event planning, and campaign management. Makenzie holds a Bachelor of Journalism in Strategic Communications from the University of Missouri-Columbia.