Wifak Ghaddab

Wifak Ghaddab is an accomplished professional with extensive experience in revenue growth and product management within the telecommunications sector. Currently serving as the Chief Revenue Officer (CRO) at BusinessChat.io since July 2022, Wifak Ghaddab focuses on leveraging WhatsApp as a key customer engagement channel, successfully enabling over 100 businesses to achieve significant marketing performance and revenue growth. Prior to this role, Wifak held various positions, including Head of B2B Products at Zain KSA, where responsibilities encompassed the development of a comprehensive B2B portfolio, and roles at Orange Tunisie and Umniah, focusing on customer value management and product strategy. Wifak's entrepreneurial spirit is reflected in the founding of CMS International, a web and IT startup, as well as a background in marketing and consultancy with ID Claire. Wifak acquired a Master's degree in Business Administration and Management from FSEGT.