Celeste Root

Celeste Root is an experienced media professional currently serving as the Director of Integrated Planning at Butler/Till since December 2021, focusing on media strategy, team leadership, and agency growth. Prior to this role, Celeste held the position of Vice President of Paid Media Planning & Buying at Weber Shandwick for ten months, where responsibilities included media strategy and team leadership for high-profile clients such as the CDC and Google. With a background that includes roles such as Associate Media Director at ndp agency and Digital Media Supervisor at The Martin Agency, Celeste has extensive expertise in media strategy, campaign optimization, and team development across various sectors including healthcare and government. Celeste started a career in media planning at GS&F, progressing from a Media Coordinator to a Media Planner/Buyer, and holds a Bachelor of Journalism in Strategic Communications from the University of Missouri-Columbia.