Laura K. Smith

Laura K. Smith is a seasoned marketing professional with extensive experience in programmatic media trading and digital marketing. Currently serving as a Senior Programmatic Specialist at Butler/Till since April 2023, Laura previously worked as a Programmatic Trader at EVERSANA INTOUCH, where responsibilities included managing programmatic campaigns for pharmaceutical clients. Laura's earlier roles at Martin Retail Group involved strategic optimization for major automotive brands and supporting digital media efforts. With a strong educational background in Marketing from the University of Alabama at Birmingham and prior internship experiences in content creation, social media management, and marketing proposals, Laura has developed a comprehensive skill set in programmatic advertising and digital media strategy.