Patrick Cronin

Patrick Cronin has a diverse work experience in the field of analytics and marketing. Patrick currently holds the position of Director of Marketing Science Solutions at Butler/Till since 2024. Prior to that, they worked at The Smart Cube as Vice President, Analytics Client Partnerships from 2021 to 2024.

Between 2017 and 2021, Patrick worked at Butler/Till in various roles, including Associate Director of Analytics, Measurement Architect, Data Scientist, and Senior Data Analyst. In these roles, they led and mentored teams, advised pharmaceutical clients on marketing strategies, and contributed to campaign execution, data collection, and data analysis using tools like SQL, R, and PowerBI. Additionally, they focused on expanding the enterprise data warehouse architecture and developing predictive models for pharma companies.

Before joining Butler/Till, Patrick worked at Brand Networks as a Senior Data Analyst from 2014 to 2017. In this role, they contributed to the Digital Experiences team, analyzing complex data and managing team deliverables for custom websites and digital tools.

Earlier in their career, Patrick worked at L3 Technologies from 2010 to 2014. Patrick served as a Project Manager, responsible for managing orders and leading cross-functional teams. Patrick also worked as a Compliance Coordinator and Small Business Liaison Officer, ensuring compliance with government regulations.

Overall, Patrick's work experience showcases their expertise in analytics, marketing, project management, and team leadership.

Patrick Cronin, MBA holds a Master of Business Administration (M.B.A.) from the University of Rochester - Simon Business School. Patrick also has a Bachelor's Degree in Mathematics from SUNY Geneseo. Additionally, they have obtained certifications such as "Improving Your Listening Skills" and "Being an Effective Team Member" from LinkedIn, a "Data Science Dojo Bootcamp" certification from Data Science Dojo, and a Duolingo Spanish Fluency: Elementary certification (estimated) from Duolingo.