Elfried Samba

Elfried Samba is the CEO & Co-founder of Butterfly 3ffect and the Chief Community Officer at Ioconic. Previously, Elfried held various roles at Gymshark, including Global Head of Social Content, Head of Digital Community, Digital Community Manager, and Social Media Manager. Before that, Elfried worked at CAB Studios as a Marketing Executive and at Cogent Elliott as a Marketing Service Executive for Land Rover GWS. As a Marketing Co-ordinator (Intern) at ISA Security Services Ltd, Elfried enhanced the company's marketing campaigns. Elfried holds a First Class Bachelor of Arts with Honours in Marketing Management from the University of Wolverhampton.