Butterfly Data
Rup G. is an experienced technology professional with a strong background in cloud consulting, ETL processes, and software implementation. Currently serving as a Senior Technical Cloud Consultant at Butterfly Data since August 2020, Rup has previously held significant roles including Senior Technical Consultant at BAE Systems Applied Intelligence and Technical Specialist at Wells Fargo India Solutions, among others. With expertise in Azure and Synapse Analytics, Rup has been responsible for product deployment, project estimates, quality assurance, and the implementation of security software. Rup has also worked extensively with database technologies and ETL tools, notably Ab Initio, across various financial institutions. Academic credentials include a Bachelor's degree in Computer Applications from Osmania University and a Master's degree in Information Technology from IT-Universitetet i København.
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Butterfly Data
Data Driven Intelligence is changing the way we all do business, as consumers, suppliers, and marketers. Add a new dimension to your business by exploring your data. Discover: First we take a look at what data you keep and what you could be recording in a more structured way. Then we see what external data can be added to enrich the picture you have. Derive: Then we join up the datasets. This is a more exploratory phase of work where lots of different approaches can be tried, to see what areas of commonality there are within the data sources. Display: The clever part. Now we have this mass of data, what patterns can we find? What's the best way to segment the data? Are there any unexpected links between data and behaviour? Can we build a model based on that and use it for better targeting?