Mehasan Rashed

Mehasan Rashed currently serves as Deputy Manager at Butterfly Group, where responsibilities include developing yearly marketing strategies, managing online consumer promotion systems, and supervising brand activations since joining in May 2018. Prior to this role, Mehasan worked at Transcom Electronics Ltd from February 2011 to April 2018, progressing from Senior Officer to Assistant Manager of Brand Communication, effectively leading the department that served multiple companies in the group. Experience also includes positions at TBWA\Benchmark and Protishabda Communication Ltd, with a focus on client communication, campaign development, and brand strategies. Mehasan holds a Bachelor of Business Administration from IBA, Jahangirnagar University and completed HSC and SSC in Science at Notre Dame College and Dinajpur Zilla School, respectively. Key achievements include a successful nationwide consumer insights survey and a significant reduction in advertising costs while maintaining reach.