James Sellman

James Sellman is a Senior Trading Insight Analyst at Buyagift since August 2023, focusing on enhancing commercial performance through actionable insights across Trading, Marketing, and Finance. Previously, James served as a Senior Insights Analyst at Ocado Retail Ltd, where responsibilities included leading technical migration projects and training new team members, alongside building regression models in Python to optimize business processes. Earlier experience includes working as an Insights Analyst at Acturis Limited and as a Technical Business Analyst, alongside research in a university setting and various roles in the hospitality industry. James holds an MSci in Physics from the University of Birmingham, completed in 2018.