Mike Ferranti

Michael Ferranti is the founder of BuyerGenomics, a company established in January 2015 that helps brands identify and engage with their most valuable customers through advanced machine learning techniques, resulting in significantly higher return on ad spend (ROAS) and lifetime value (LTV). Prior to this, Michael served as CEO of Endai Worldwide from October 1999 to January 2015, focusing on analytics-based marketing services and technology. Michael's early career included roles as a Management Consultant at AMS, where data-driven solutions were provided to Fortune 1000 organizations, and as a Software & QA Engineer at Hyperion Software, specializing in quality assurance automation systems. Michael holds an Entrepreneurial Masters degree from the Massachusetts Institute of Technology and a BA/MBA from the University at Albany.