Buyerlink
Greg Voakes is an experienced digital marketing professional with a strong focus on web optimization and conversion strategies. Currently serving as the CRO Manager at Buyerlink since April 2022, Greg plays a vital role in improving marketing effectiveness through data-driven web strategies and user experience design. Prior to this, Greg worked at RingPartner as an Account Manager, Organic Search Specialist, and Media Buyer, where Greg developed profitable web properties and managed A/B testing for optimization. Greg's extensive background includes roles as a Senior Search Marketing Analyst at Metamend, Online Campaign Manager at Cybrid Media, Community Manager and Contributing Writer for VentureBeat and Forbes, respectively, and various marketing roles at MetaLab and Consumer Media Network. Throughout the career, Greg has demonstrated expertise in SEO, paid search marketing, and audience development across a wide range of digital platforms.
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Buyerlink
Buyerlink is a leading online auction marketplace for performance-based marketing. Conducting millions of auctions monthly, Buyerlink’s patented technology allows businesses to access hyper-targeted consumer demand at any scale. Offering Enhanced Clicks™, qualified leads, inbound calls, transfers, call-verified leads, and pre-set appointments, Buyerlink enables businesses to meet customers where they are. The Buyerlink platform is category-agnostic, and currently serves the automotive, home services, home warranty, insurance, legal, real estate, and solar sectors. Buyerlink is fully owned by One Planet Group, a hybrid tech firm that runs a suite of online technology and media businesses. Spanning a variety of industries including ad tech, publishing, and media, One Planet’s mission is to support strong business ideas while building an ethos that helps improve society and gives back to communities. In 2021, Buyerlink acquired FiveStrata, a cost-per-lead solution for the solar and home warranty industries, and RingPartner, a leader in the pay-per-call space. SkyRocket Media, a performance-based marketing company with established partnerships in the rent-to-own, foreclosure, and mortgage sectors, was acquired in 2022. With staff in Argentina, Armenia, Canada, Germany, Ukraine, and the United States, Buyerlink’s global headquarters is located in Walnut Creek, California.