Gage Tanabe

Gage Tanabe is Project Design Director at Hakuhodo, the second-largest advertising agency in Japan, providing comprehensive marketing and communications services and solutions for some of the best-known brands in the world. Gage specializes in designing and managing projects for innovation planning and brand building. He is responsible for the development of marketing neuroscience in Japan, leveraging Buyology Inc's knowledge and resources.

Throughout his experience designing and leading a variety of projects, ranging from innovative baby stroller designs to corporate credo development, Gage maintained an interest in sensory branding. He has written a book How to Realize a Brand's RASHISA (atmosphere) and is co-author of Hakuhodo Brand Design. He is also a co-author of the serial publication Think! Magazine.

Through his interest in the sensory mystery of brand building, he encountered Martin Lindstrom. After a two-year collaboration between Martin and Hakuhodo, Gage was selected to be Hakuhodo's BUYOLOGY Board Director. He is a licensed ZMET (Zaltman Metaphor Elicitation Technique) practitioner and has conducted ZMET projects in Japan since 2005. He also became a licensed LSP (Lego Serious Play) facilitator in 2007.

Gage received his MBA at the Richard Ivey School of Business at Western Ontario University in 2002.