Gary I. Singer

Gary Singer is the Founding Partner and CEO of BUYOLOGY INC. Following a distinguished 30-year career in advertising, management consulting, brand consultancy, and leading his own independent management consultancy, Gary Singer co-founded BUYOLOGY INC, which is dedicated to helping structure, interpret and execute solutions that rigorously measure and leverage non-conscious decision-making.

Prior to Buyology, Gary founded and served as CEO of Redline Results, an independent brand consultancy that transforms leading organizations into more efficient and effective high-performing enterprises. Redline Results has advised companies including R.W. Baird & Company, A.T. Kearney, The Dow Chemical Company (DOW), Infogroup (IUSA), Hewlett Packard (HPQ), Penske Truck Leasing, RecycleBank, The University of Chicago Booth School of Business, USAA and YRC Worldwide (YRCW).

Before Redline Results, Gary served as the Chief Strategy Officer at Interbrand, where he was the head of the Consulting Practice and responsible for strategy, measurement, brand valuation, and research. Gary led transformational efforts on behalf of ADP Brokerage Services (Broadridge), AIG Insurance, American Marketing Association, Ann Taylor, A.T. Kearney, Robert W. Baird & Company, Bausch & Lomb, Boston Consulting Group, Capital One Financial, General Electric, Hills Pet Nutrition, Intel, Lincoln Center for the Performing Arts, McDonald's, Mellon Financial Corporation, New York Stock Exchange, Penske Truck Leasing, SAP, Philips, USSA, and YRC Worldwide. Gary was a member of Interbrand's Global & North American Boards of Directors and one of five members of the New York Office Executive Committee. He was also co-head of the team responsible for the development of Interbrand's global intellectual property.

Prior to joining Interbrand, Gary was a Partner at McKinsey & Company where, as head of the Branding Center of the Marketing & Sales Practice he worked with the most senior executives of the leading financial services, retail, pharmaceutical, and automotive clients. Before McKinsey, Gary spent 23 years at two global advertising agencies. He was the Managing Director (CEO) of D'Arcy St. Louis and the Senior Vice President, World Wide Head of Kraft Foods at Leo Burnett in Chicago.

Gary holds a BS from Carnegie Mellon (1976) and an MBA (1978) from the University of Chicago Graduate School of Business. He is a guest lecturer at the Columbia Business School, Carnegie Mellon's Tepper School of Business, and New York University. Gary has most recently spoken at the Association of National Advertisers (ANA), Australian Marketing Institute (AMI), Council of American Survey Research Organizations (CASRO), Neuro Connections Conference (Warsaw), The University of Toronto Rotman School of Management, University of Chicago Graduate School of Business, and Ohio State University Fischer College of Business. Gary is a City of Chicago Fellow, a Leadership Greater Chicago Fellow, sits on the James M. Kilts Center for Marketing Steering Committee, and is a member of the Gastro-Intestinal Research Foundation board of directors.