buzzback
Eliza Bohigian has a strong background in qualitative research, brand and consumer insights. Eliza is currently the Director of Qualitative Research at buzzback since August 2022. Prior to this, they worked as a Senior Consultant at C Space from November 2018 to August 2022. Eliza also has experience in consumer and market research, having worked at Product Ventures as a Senior Manager from April 2016 to November 2018. Eliza also held other roles at Product Ventures, including Consumer & Market Research Manager and Associate of Strategy & Insights. Eliza's early experience includes an internship at Product Ventures and a brief role as a Volunteer Recruitment Coordinator at the Muscular Dystrophy Association.
Eliza Bohigian attended Fairfield University from 2006 to 2010, where they obtained a Bachelor of Arts degree in Psychology and Marketing. In 2008, they also briefly attended Florence University of the Arts, although it is unclear whether they obtained a degree or pursued a specific field of study at this institution.
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buzzback
For 20 years, buzzback has worked with companies who seek to advance their business performance with sharper consumer insights. Buzzback delivers demonstrably richer understanding through creative and visual techniques that help address challenges with concept development, brand positioning and communication strategy. For both major corporations and emerging brands, we have been effective in hundreds of brand initiatives worldwide, with a highly-engaging online experience that reveals how companies can more meaningfully connect with consumers for greater commercial success. Buzzback is a woman-owned diversity supplier with WBENC certification.