Shelby Heinrich

Shelby Heinrich is a seasoned professional in editorial and content strategy, currently serving as the Lifestyle and Trends Editor at BuzzFeed since March 2019. In this role, Shelby pitches and writes engaging articles on various topics, contributing significantly to the site's content. Previous experience includes managing BuzzFeed’s freelance vertical as a Managing Editor and Content Strategist, where traffic increased by 61%. Shelby has also worked as a UX Writer and Researcher at PrestaShop, a Copywriter and Content Marketing Coordinator for WR GROUP, and has held various editorial positions at organizations such as ASU Gammage and G/O Digital. Shelby holds a Bachelor of Arts in English (Creative Writing) from Arizona State University and has furthered education in UX writing.