Paul Archer

Paul Archer is a seasoned marketing professional with extensive experience in digital marketing and affiliate management across various companies in the gaming and entertainment sectors. Currently serving as the Director of Digital Marketing and Head of Marketing at BVGroup since October 2022, Paul previously held the position of Marketing Director at Wynn Interactive and Betbull, where responsibilities included overseeing comprehensive marketing strategies, managing multi-7-figure budgets, and leading marketing teams. Earlier roles include International Head of Affiliates at DraftKings, Head of Acquisition/Affiliates at Entain, and Head of Affiliates at PKR.com. Paul also founded BassAddict, a brand promoting dance music events, and has managed affiliate operations at Gamesys and Market-ace, showcasing a strong background in driving customer acquisition and optimizing marketing channels. Paul holds a 2:1 degree in Marketing & Law and a BA in Marketing from London South Bank University.