William Cole is a seasoned professional in business intelligence and data science, currently serving as the Director of Business Intelligence at BetVictor since February 2023. Previously, William held various roles at Product Madness from May 2018 to February 2023, culminating in the position of Technical Lead Data Scientist, Tools & Infrastructure. A career at KPMG UK from May 2014 to April 2018 included roles as Assistant Manager in the Modelling Team and Analytical Modeller in Global Data & Analytics, where responsibilities involved model creation and statistical analysis across sectors such as pharmaceuticals and healthcare. Earlier experience includes roles as an Analyst and Research Officer at NERA Economic Consulting, focusing on research and analysis for financial litigation, as well as research involvement at the University of Nottingham on unemployment duration models. William holds an MPhil in Finance from the University of Cambridge and a Bachelor of Science in Economics and Econometrics from the University of Nottingham.
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