Alexander Güntert

Alexander Granz currently serves as the Head of Product at Audi Business Innovation GmbH, leading product development in the Audi Ecosystem, Audi mobility innovations, and Audi on demand since January 2014. Previous experience includes roles as Associate Partner and Principal Director at Batten & Company, focusing on industries such as automotive and financial services, and expertise in customer relationship management and brand strategy. Additional positions held encompass managerial roles at Deutsche Telekom AG and T-Mobile, and consulting at BBDO Consulting and Boston Consulting Group. Alexander Granz holds a Diplom in Marketing and Business Administration from the University of Bayreuth, and has furthered education at institutions such as BBDO University Barcelona and Hyper Island.