Mark Friedman

Mark Friedman is a seasoned marketing strategist currently serving as the host of The Marketing Playbook Podcast and managing director at SGG + Associates. With extensive experience in digital marketing and e-commerce, they have held senior roles including Chief Marketing Officer at Warnaco and Steve Madden, where they successfully elevated brand visibility and customer engagement through innovative loyalty and marketing programs. Mark has also advised numerous start-ups and early-stage companies in the retail and digital sectors, fostering growth through data-driven strategies. Their educational background includes studies at Lafayette College, where they continue to engage in their learning journey.