Will Madden

Will Madden is the CEO and Founder of bridge21, a company that provides customizable cross-border payment solutions utilizing digital assets. With previous experience at Paymap, Inc., Will designed operational processes and resolved critical issues prior to the company's acquisition by First Data Corporation in 2002. They went on to hold various roles in payments project and process management at First Data and Western Union, where they launched prepaid programs across multiple countries and managed substantial project portfolios. Currently, Will also serves as an Advisory Board Member for BWG Strategy LLC.