Danielle West

Danielle West is an accomplished marketing professional with extensive experience across various industries, currently serving as the Marketing Planning Manager for BWS since August 2025. Prior roles include Group Brand Marketing Manager at Endeavour Group, where Danielle managed brand strategy for Australia's largest retail drinks network, and Brand Marketing Principal at IAG, focusing on category growth and innovative marketing initiatives. Danielle's early career features strategic roles at TAL Australia, MLC Life Insurance, and AMP, where contributions included developing marketing frameworks and facilitating successful business partnerships. An educational background includes a Mini MBA in Brand Management and a Master of Advertising Effectiveness, as well as a Bachelor's degree in Political Economics and Psychology from the University of Sydney.