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Richard Hirst

Lifecycle Marketing Manager at BWS

Richard Hirst is an experienced marketing professional with a robust background in lifecycle marketing and eCommerce management. Currently serving as Lifecycle Marketing Manager at BWS since October 2023, Richard leads the design and implementation of the CRM Lifecycle plan, focusing on campaign management and analytics. Previously, as eCommerce Business Manager at Accolade Wines from February 2016 to April 2023, Richard managed a team of six and successfully drove over $100 million in sales. Notable achievements include consolidating multiple wine clubs into a new brand, Distinction Wines, enhancing member value. Richard’s extensive experience also includes roles at Lion, Ninemsn, and Microsoft, where leadership in marketing strategies and communications contributed significantly to brand success.

Location

Sydney, Australia

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B

BWS

Since 2001, BWS has grown from being the local bottle shop, to become the largest and most convenient drinks retailer in Australia. There is over 1400 stores across every state and territory in the country. We employ over 9000 team members who work across a variety of roles. At BWS, we want to be the unboring bottleshop and create a place where all Aussies belong and we only have three rules: We bring the vibes We invite everyone in We do drinks your way We know that our customers see us as their local bottle shop too, so we stop at nothing to make sure we offer a great tailored range that meets the needs of our local communities we serve. After all, we started as a local neighbourhood bottle shop back in 2001 in the Sydney suburb of Cabramatta, so keeping things 'local'​ is familiar territory for us! We make sure our teams come first so they can put customers first, and we back this up by a genuine commitment to industry best practice training and development.


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Headquarters

Sydney, Australia

Employees

5,001-10,000

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