Richard Hirst

Richard Hirst is an experienced marketing professional with a robust background in lifecycle marketing and eCommerce management. Currently serving as Lifecycle Marketing Manager at BWS since October 2023, Richard leads the design and implementation of the CRM Lifecycle plan, focusing on campaign management and analytics. Previously, as eCommerce Business Manager at Accolade Wines from February 2016 to April 2023, Richard managed a team of six and successfully drove over $100 million in sales. Notable achievements include consolidating multiple wine clubs into a new brand, Distinction Wines, enhancing member value. Richard’s extensive experience also includes roles at Lion, Ninemsn, and Microsoft, where leadership in marketing strategies and communications contributed significantly to brand success.