BX
Ben Red is an accomplished branding and strategy professional with extensive experience in brand management and strategic consulting. Currently serving as Associate Director of Brand Strategy at BX Brand Experience Design Group, an IPG Health Company since September 2021, Ben has held multiple roles in branding, including Senior Brand Strategist and Brand Strategist. In addition to ongoing work at 96ANDX as Branding Lead, Ben has contributed to various organizations, including previous positions at Johnson & Johnson, where Ben worked as a Brand Strategist, and roles in design and strategy at BX Brand Experience Design Group. Ben's background includes leading student consulting projects at Drexel University's LeBow College of Business and serving as Marketing Director for The Good Idea Fund. Ben holds a Bachelor of Science in Business Administration with a focus on Marketing from Drexel University.
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BX
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BX is a full-service branding agency dedicated to the creation of visual, verbal and sensory identities that elevate health and wellness brands to the higher purpose they serve.