By Amica
Kael Chua-Murphy is an accomplished marketing professional with extensive experience in eCommerce and digital marketing strategies. Currently serving as the Growth Marketing Manager at By Amica since July 2022, Kael focuses on enhancing customer engagement and revenue through various online channels. As a Marketing Specialist and Wizard at ALT Marketing People, since March 2020, responsibilities include client support, content creation, and market research. Concurrently, Kael has also excelled as the Chief Disruptor and eCommerce Specialist at Great Functional Goods, where the role involves developing marketing strategies and executing eCommerce sales initiatives. Previous experience includes marketing positions at AdLib Communications, Known Group Pte Ltd, ECON Healthcare Group, Star 360 Group, Peter Knipp Holdings, and MediaCorp Enterprises Pte Ltd. Kael Chua-Murphy holds a Bachelor of Arts in Marketing from the University of Wales, completed in 2010.
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By Amica
From a one-room apartment and a Facebook account in April 2016, By AMICA (formally Dee’s Pop Up Shop) started as more than affordable fashion and the latest trends. Rooted in her passion to support women on their journey to confidence, founder and professionally trained fashion designer Dee spring-boarded her start by combining dress-making skills & sense of community. We are a growing group of visionary women on a mission to uplift all ages, bodies and backgrounds through authentic and true representation.