Pelayo Pérez González

Pelayo Pérez González is a seasoned professional with extensive experience in marketing and business relationship management, particularly within the cryptocurrency and sports industries. Currently serving as Sr. Manager VIP Relationships at Bybit, Pelayo focuses on developing relationships with financial institutions and High Net Worth Individuals while analyzing market liquidity and formulating sales strategies. Prior to this, Pelayo held significant roles at Crypto.com, including Global Content Partnerships Manager and Influence Marketing Manager, where responsibilities included executing marketing plans for major global partners and building a portfolio of influencers. Pelayo's career also includes a tenure at Nike, where roles ranged from Catalyst Brand Manager to Digital Marketing Affiliates Specialist, contributing to marketing strategies across Iberia and managing Nike’s membership initiatives. Pelayo holds a degree in Marketing and International Trade from Universidad de Oviedo and an Executive MBA from the Cámara de Comercio de Madrid.