Bydee
Mikhyla Dudley is an accomplished Digital Marketing Manager with a robust background in digital marketing and e-commerce spanning over a decade. Currently positioned at Bydee since February 2022, Mikhyla has previously held roles at Aqueo Import & Distribution from January 2017 to January 2022, rising from Digital Marketing Co-ordinator to E-commerce & Digital Marketing Manager. Prior experience includes a significant tenure at Pizza Hut as Shift Manager and a role as Social Media and Marketing Assistant at Austrek Tours & Fastlane Karting in 2015-2016. Mikhyla holds a Bachelor’s Degree in Business and Commerce with a Marketing major and a Human Resource Management sub-major from Western Sydney University, completed between 2013 and 2016.
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Bydee
Bydee was born of a love of detail and design at our Founder’s family kitchen bench in her teens. Ever the creative, learning to sew came naturally. “It was my Mum who made sure my sister and I knew how to make our clothes and costumes,” Dessy says. Market-grown and now the head of a close-knit team, Dee's favourite part of the creative process remains all about the detail. Drawing inspiration from her travels, each new collection is designed to transport our Bydee Babes to their dream destination. Dee, known to most as Dessy Hairis, Creative Director and Founder of Bydee, formed the brand in its initial iteration in 2013. Stimulated by a swimwear obsession and her Mediterranean roots, Bydee has evolved from a market stall to an internationally recognised brand. Making the transition to the Sydney market scene once Bydee was born gave Dessy a keen eye for trends and a strong customer base. “In the early days, I would stitch my customers into their pieces while they were standing in front of me. It gave me such great insight into what our customers wanted, from styles through to design details.” Nowadays, Bydee and Dessy have moved on from sleepless nights sewing at a kitchen table to a close-knit team of passionate creatives sharing the same vision and evolving with the brand. Dessy is now lucky enough to travel around the world gathering inspiration and shooting new collections – in essence, living her dream of being the Creative Director for Bydee!