Bygma Group A/S
Betina Nielsen is a dedicated marketing professional with extensive experience in B2B marketing within the construction industry. Currently serving as the Marketing afdelingschef at Bygma Gruppen A/S since January 2014, Betina is responsible for both offline and online advertising targeted at professional craftsmen, overseeing marketing activation planning, project management of ATL campaigns, and collaboration with internal and external stakeholders. Prior experience includes roles at GlaxoSmithKline, where Betina managed customer marketing and sales coordination, and various positions in project management and marketing coordination at reputable firms such as Nybroe Advertising and Young & Rubicam. Betina holds multiple degrees in strategic communication and marketing from institutions including Copenhagen Business School and Connection Management A/S.
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Bygma Group A/S
The Bygma Group has approximately 2.700 employees and is represented with more than 100 business units in the Nordic countries. We are the largest Danish-owned supplier to the construction industry, with activities within sales and distribution of building materials. In 2022 the Bygma Group reached a turnover of app. 11,6 billon DKK. Our history and experience are built over more than 70 years, and our leadership values characterize the way we work: • Good business practice • Trustwortiness • Innovation • Individual Learning • Leadership • Team spirit On www.bygma.dk you’ll find inspiration, knowledge and guidance, a roadmap to our business units and our webshop Bygma Online. You’ll find our career pages on: www.bygmajob.dk