Byld
Cristina Redondo Eguilior is a seasoned professional in digital strategy and operations with extensive experience across various sectors. Currently serving as a Senior Building Manager at Byld since January 2023, Cristina also founded THE ABACO in January 2021, specializing in low-cost direct-to-consumer online decoration packs, successfully completing over 100 projects. Previously, Cristina held the position of Chief Digital Officer at Dehesa El Milagro, driving a 20% increase in e-commerce sales through branding and digital marketing strategies. As CEO of hubble, Cristina led an early-stage startup focused on direct-to-consumer sleeping products, securing a $250K Series A funding. Earlier roles include Head of Strategy at btob, Senior Digital Consultant at Deloitte España, and Marketing Strategy Consultant at The Cocktail. Academic credentials include a Bachelor’s in Finance from Northeastern University, an MBA from thePower, and an E4 in International Business Administration from Universidad Pontificia Comillas.
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Byld
Byld is a Spanish Corporate Venture Builder founded in 2017 that designs, validates and launches new ventures with corporations sharing risks and rewards from day one. We lead and co-found new ventures from scratch combining the best of the entrepreneurial and corporate worlds to encourage the creation of scalable businesses with an international scope. We believe that our formula for helping companies innovate is more effective and less risky than traditional methods, as it is entirely devoted to it and linked to the strategy of the corporation in the mid-long term. This allows corporations to properly confront the fierce competence of startups and other rivals and adapt to the constant change of present times, transforming opportunities and tendencies into new disrupting businesses. Ultimately, this is achieved thanks to the combination of the dynamism, versatility and culture behind the startups mindset that we bring to the table and the resources, outreach and experience of the big corporations that we partner with.