Andrea B.

Andrea B. is a digital strategy and analytics leader with over 15 years of experience, transitioning from creative design to technology and data analytics. Currently a Senior Analytics Consultant at Beyond, Andrea previously served as the Head of Digital Analytics at VML and has held various roles at companies such as GTB and Sensis, where they focused on leveraging data to optimize customer experiences. With a passion for crafting innovative digital strategies that enhance customer engagement and drive ROI, Andrea thrives in dynamic environments, collaborating with cross-functional teams to achieve strategic growth. They are pursuing a Bachelor of Commerce at Victoria University of Wellington and a Bachelor of Design at Massey University, both of which contribute to their versatile skill set.