BYOMA
Laura Bamidele is an accomplished professional in innovation and product development within the beauty industry. Currently serving as the Director of Innovation & Product Development at BYOMA since January 2025, Laura has previously held significant roles such as Head of Innovation at Future Beauty Labs/BYOMA and Senior Key Account Manager at Future Beauty Labs. Laura's career began in retail management, with positions including Store Manager at Space NK Apothecary and Assistant Manager at Agent Provocateur, among others, showcasing a strong foundation in customer service and operational leadership. With experience spanning over two decades, Laura Bamidele brings a wealth of expertise in driving innovation and enhancing brand growth.
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BYOMA
Meet BYOMA – the world’s fastest growing skincare brand. BYOMA has pioneered clinically proven science and innovation by demystifying and democratising skincare– empowering people to make smart, informed, educated choices when it comes to their skin and bringing the conversation around skin barrier health into the mainstream. BYOMA was built on four fundamental principles; Efficacy, Accessibility, Education, and Engagement and these inform, inspire and underpin everything the brand does. Not only are the formulas efficacious – but the dedication to accessibility and education has allowed the brand to become one of the most exciting and engaging skincare brands globally. BYOMA is currently available in Sephora across UK, Europe and Middle East. Target and Ulta in North America, and in other key retailers worldwide such as Boots, Cult Beauty and Amazon Join us as we build an inclusive community. Because let’s face it, barriers aren’t beneficial for anything other than your skin.