Charu .

Charu is a skilled professional with a background in digital marketing and account management, currently serving as the Global Traffic Acquisition Coordinator at BYREDO since March 2024. Previously, Charu held the position of Assistant Global Performance Media Manager at BALENCIAGA, overseeing successful campaigns across key markets and analyzing campaign performance to drive optimization. Experience also includes an International Account Executive role at Publicis Media, where strategic media planning for Ralph Lauren increased ROI significantly. Charu has worked as a Digital Marketing Manager for Boukman Rhum, led media activation for clients at Essence, and managed paid media campaigns for prominent fashion brands at Cognizant. Charu's technical experience includes server engineering roles at Hewlett Packard Enterprise and HP. Academic qualifications include an MSc in Fashion, Design, and Luxury Management from Grenoble Ecole de Management and a Bachelor's in Computer Science from SVCE, Bangalore.