"Beauty can be many things to many people. Our job is to inspire people to be themselves." Ben Gorham, Founder of BYREDO.

At BYREDO, we are reinventing the world of luxury through a new approach with a creative ambition : connecting with people. This comes in various forms, from iconic Fragrance to vibrant Make-up or limitless ByProduct, spanning a broad range of pieces – from leather goods to eyewear, blankets to baskets, jewelry to home design. 
Our products embody the power of self-expression, enabling you to craft your own definition of beauty. 
 
We believe that through creativity, we are able to develop timeless products, both meaningful and inspirational, to people and their lives.
We believe that only great people can design & bring those beautiful projects to life.
We believe in talents vs profiles, in experience vs education, in uniqueness vs conformity, in freedom vs conventions.
We believe that only powerful teams can lead together the growth of the company, and therefore, we are highly committed to our people.
 
At BYREDO we come as we are, with the intention to learn from each other and go beyond business objectives.
 
We thrive to create an inclusive and diverse workplace in which all applicants and employees can feel free, encouraged, and empowered to express their talents. 


Apparel & Fashion

Beauty & Cosmetics

Eyewear

Retail

BYREDO

BYREDO's headquarters in Stockholm, Sweden

Ben Gorham

Arianna Javate

Yohance Washington

Nelson Batista

Iva Georgieva

Diana Lee

Anaelle B.

The Sales Team at BYREDO is responsible for driving revenue growth and expanding market presence by connecting with clients and retailers across various regions. They develop and execute sales strategies, maintain strong relationships with wholesale and retail partners, and ensure our luxury products reach the right audience. By focusing on client satisfaction and market trends, the team helps elevate BYREDO’s brand and inspires customers to embrace their own definition of beauty.

Sales Team

The Marketing Team at BYREDO is dedicated to crafting and executing innovative marketing strategies that align with the brand’s mission of self-expression and creativity. They manage global and regional marketing efforts, develop brand initiatives, and ensure consistent messaging across various channels. By connecting with diverse audiences, they drive brand awareness and foster customer loyalty, ultimately contributing to the company’s growth and recognition in the luxury market.

Marketing Team

The Business Management Team at BYREDO oversees and drives the company's strategic growth, orchestrating business operations across diverse product lines and global markets. This team manages retail operations, e-commerce, CRM campaigns, and training to ensure an excellent customer experience, while fostering inclusive and empowering work environments. Through collaboration and innovation, they align business objectives with BYREDO's core values of creativity and self-expression.

Business Management Team

The Store Design and Project Management Team at BYREDO is responsible for conceptualizing, designing, and managing the construction of retail spaces that embody the brand’s creative vision and luxury aesthetic. This team ensures that each BYREDO store is a unique and immersive environment, coordinating everything from architectural design to visual merchandising. They collaborate closely with various departments to deliver projects on time and within budget, ensuring that the retail experience aligns with BYREDO’s mission to inspire and connect with people through self-expression and creativity.

Store Design and Project Management Team

The Brand and Strategy team at BYREDO is responsible for developing and executing the company's vision and brand identity, ensuring it aligns with its creative ambition to connect with people. This team shapes the strategic direction for the company, managing brand representation and consistency across all products and markets. Leveraging their unique expertise, they drive initiatives that enhance brand equity and foster growth, while promoting an inclusive and diverse workplace where creativity and self-expression are paramount.

Brand and Strategy

The Human Resources team at BYREDO is dedicated to fostering an inclusive and diverse workplace where all employees feel empowered to express their talents. They oversee recruitment, ensuring the right fit for the company's unique culture, manage employee relations, and develop programs that support professional growth and development. The team also champions initiatives aimed at promoting diversity and ensuring that all staff members feel welcomed and valued.

BYREDO

Org chart

Teams

Sales Team

Marketing Team

Business Management Team

Store Design and Project Management Team

Brand and Strategy

Human Resources

Offices

BYREDO

Org chart

Teams

Sales Team

Marketing Team

Business Management Team

Store Design and Project Management Team

Brand and Strategy

Human Resources

Offices

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