Seth Baert

SET BAERT is an accomplished retail professional with extensive experience in luxury brand management. Currently serving as Store Director at BYREDO since September 2023, SETH successfully opened the first global concept flagship. Previous roles include Store Manager at RIMOWA, where SETH increased yearly budgets by over 50% and maintained flagship status, and Store Manager at Le Labo Fragrances, where SETH generated significant growth during the pandemic. SETH's career highlights include achieving over $1 million in sales at Valentino as a Keyholder and managing several prestigious boutiques, demonstrating strong leadership, sales performance, and operational expertise across various luxury brands. SETH holds a diploma from FISA Ecole de Vente in Paris.