Elena Rivas

Elena Rivas serves as the Director of Sales and Customer Care for México and LATAM at Byrne since April 2015, with responsibilities encompassing sales goal achievement, budget management, team development, and marketing strategy execution. Elena's prior roles include Marketing and Operations Manager at Leonor Beauty & Style, where communication strategies and customer satisfaction were key focuses, and Brand Manager at Kimberly-Clark, overseeing annual marketing plans and new product launches. Additionally, Elena has experience as a Healthcare Key Account Manager and Marketing Assistant at Kimberly-Clark, and possesses extensive educational qualifications, including a degree in Business Administration and Management from the Instituto Tecnológico Autónomo de México and a Master's in Public Image Engineering.