Arlene Junita

Arlene Junita is a seasoned communications professional currently serving as Senior Manager for PR and Communications at ByteDance and TikTok in Indonesia, where responsibilities include leading PR efforts across Brand & Monetization and Safety, developing key narratives, managing media relations, and executing campaigns to bolster business growth and platform trust. Previous roles include Director of Brand and Communications at OnlinePajak, where oversight of the PR, Branding, and Social Media teams was key, and a Digital Marketing Lecturer at Universitas Katolik Parahyangan. Arlene has extensive experience in marketing communications through positions at JD.ID, PT. Electronic City Indonesia Tbk, PT. Gilang Agung Persada, Novotel and ibis Styles Jakarta, and Love Luggage Pty Ltd. Arlene holds a Master’s degree in Digital Communication and Culture from the University of Sydney and a Bachelor’s degree in Communication and Media Studies from LSPR Communication and Business Institute.