Bilqis Safira

Bilqis Safira is an accomplished professional with extensive experience in growth strategy and category management within the FMCG sector. Currently serving as the FMCG Ecosystem Growth & Profitability Manager at ByteDance for TikTok Shop, Bilqis oversees P&L, category budgeting, and promotional tools strategy. Previously, as a Senior Category Strategist at TikTok Shop, leadership in strategic initiatives led to significant growth in the FMCG category with a notable 3x target achievement in new product launches. Bilqis also has a background in category marketing at Shopee, where key achievements included growing the Mom & Baby segment and successfully launching major campaigns. Earlier roles at Skha Consulting and Tokopedia involved consulting and business development, contributing valuable insights and strategies to optimize project feasibility and market opportunities. Bilqis holds a Bachelor of Economics in International Business from the University of Indonesia and furthered education at Vrije Universiteit Amsterdam.