Jane Li

Capcut France Market Lead at ByteDance

Jane Li is an experienced professional with a strong background in market operations and strategy development within the tech and marketing industries. Currently serving in Resso India Market Operation at ByteDance since May 2018, Jane has effectively coordinated communication between local operations and product teams, developed operational strategies, and managed user feedback and content construction. Previous roles include Game Publishing at ByteDance, where responsibilities included initial communications across various departments and conducting market research, and TikTok Operation Strategist for the France market, focusing on content ecosystem strategies and cross-departmental project management. Earlier experience at Ogilvy & Mather as a Senior Channel Associate involved influencer marketing on social media platforms, while tenure at Accuen entailed programmatic buying operations for high-profile clients. Jane holds a Bachelor of Law in Public Relations and Advertising from East China Normal University and an additional Bachelor's degree in Information Management & System from Shanghai Business School.

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