Jeff Fulton

Jeff Fulton is an experienced Ecommerce and Digital Architect currently serving as an Ecommerce Solutions Architect at Apex Systems and an Integrations Architect at ByteDance. Fulton's expertise includes integrating TikTok Shop with SFCC and various OMS systems and assisting large sellers in architecting their SFCC integrations. Previously held positions include Ecommerce Solutions Architect at Astound Commerce, Software Architect at Fluid, Digital Architect at DineEquity, and CTO at HUMdigital, among others. Fulton's diverse background encompasses front-end development, digital solutions for dining experiences, and management of digital development initiatives at Mattel. A graduate of California State University-Long Beach with a Bachelor of Science in Management Information Systems, Jeff brings a wealth of knowledge in web and mobile technology across various platforms.