Yi Shen is an experienced marketing professional currently serving as Global OC Marketing & Engagement at ByteDance since January 2022. Prior to this role, Yi Shen held various leadership positions, including Senior Brand Manager at Johnson & Johnson from July 2010 to November 2014, Senior Manager for the China Market at华特迪士尼公司-中国 from December 2014 to April 2018, Marketing and Sales Director at Merlin Entertainments plc from May 2018 to June 2021, and Assistant President and General Manager of Group Marketing at Fosun Tourism Group from June 2021 to January 2022. Yi Shen earned an MBA from MIT Sloan School of Management, complemented by an exchange program at the Rotman School of Management and additional MBA studies at Fudan University.
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