Sofia Micaela Cabral Deganis is an experienced Web Analyst with a strong background in website analytics implementation, data quality, tag deployment, and reporting. Currently working at SouthWatts and BYTEK, Sofia has developed expertise in data analytics through various roles at organizations such as Pro Web Consulting, Madcrumbs, and Rise Interactive. Previous experience includes roles in administrative functions and social media management at Baron Logistica s.r.l and ANANDA, respectively. Sofia holds a degree in Licenciatura en Comercialización from UADE, as well as certifications in Data Analytics and Data Science from Digital House and Acámica.