Rick Menefield

Rick Menefield has a diverse work experience in various roles and companies. Rick has worked as a Director of Insights at C.A. Fortune since March 2021, where they develop strategies and selling narratives for Natural & Organic brands based on shopper behavior data. Prior to that, they were the Founder, Managing Partner, CIO, and CDO at Sales Solve Advisory Group, LLC, starting from August 2020. In this role, they were responsible for technology-based information, resource, and process development, as well as providing consultation on sales goal attainment and acquiring information resources for clients.

From 2011 to 2020, Rick worked at The Retail Odyssey Company as a Senior Manager of Shopper Insights & Analytics, where they developed fact-driven business approaches and coached associates in various projects. Before that, they were a Customer Research Manager at Sargento Foods, where they led the relationship with 84.51 (dunnhumby) for shopper insights and strategic implementation at Kroger. Rick also worked as a Category Development Manager at Chiquita Brands International, enhancing sales with fact-based tools and evaluating market tests for new products.

Earlier in their career, Rick held positions at Daymon Worldwide as a Global Trade Manager/Retail Solutions/Category Analyst and at Crystal Creative Products as a Category Advisor. In these roles, they implemented cost-saving opportunities for Kroger branded products and provided strategic growth information to merchandising managers and segment buyers.

Rick Menefield completed their undergraduate education at the University of Cincinnati Carl H. Lindner College of Business from 1988 to 1994. Rick earned a Bachelor of Business Administration (BBA) degree with a double major in Marketing and Management. In addition to their formal education, they have obtained various certifications in areas such as B2B Marketing, Business Development, Business Intelligence, Consulting, Sales, Strategic Thinking, and Project Management from LinkedIn. The years in which they obtained these certifications are not specified.