Jennifer Smodish Anderson

Jennifer Smodish Anderson has a diverse work experience in various roles related to digital marketing and audience development. Jennifer worked at C Spire from 2018 to the present, starting as a Director of Digital Marketing, Media & Analytics before being promoted to roles such as VP of Digital, SVP of Marketing, and currently serving as the Chief Marketing Officer.

Before joining C Spire, Jennifer worked at Sealed Air Corporation from 2016 to 2018 as the Executive Director of Digital Marketing & Social Media Engagement. In this role, they drove customer growth and engagement through digital marketing channels, implemented digital marketing automation strategies, and integrated Marketo platform with SAP Cloud4Customer CRM.

From 2008 to 2016, they worked at Bonnier Corporation. Jennifer started as a Senior Audience Development Manager before progressing to roles such as Director of Digital Audience Development & Analytics and Vice President of Digital Audience Development & Database Operations. At Bonnier Corporation, Jennifer developed digital audience growth strategies, managed SEO/SEM, social media, email, and digital analytics teams, and oversaw digital content production for multiple editorial sites.

Prior to Bonnier Corporation, Jennifer served as the Online Director for the New York Times Regional Media Group from 2003 to 2008, where they led online operations and strategy for three newspaper sites.

Jennifer also worked at Dodge City Daily Globe - Morris Communications as the New Media Director from 2002 to 2003, where they oversaw site development, multimedia story packages, and online advertising opportunities.

Jennifer's early work experience includes being an Online Editor/Designer at the University of California, Berkeley, Graduate School of Journalism from 2001 to 2002.

Overall, Jennifer has extensive experience in digital marketing, audience development, and leading digital teams across various industries.

Jennifer Smodish Anderson earned a B.A. degree in Journalism from Pepperdine University in 2000. Jennifer then pursued an M.J. degree in Online Journalism from the University of California, Berkeley from 2000 to 2002. Later, they obtained an MBA degree from the University of North Carolina Wilmington between 2005 and 2007.