Mark Hughes

Mark Hughes has extensive work experience, beginning with a White House Internship in 1982. Mark then went on to work as a Manager of New Product and Store Development for PepsiCo's Pizza Hut division in 1989. In 1995, they became the Assistant Vice President of Marketing and Advertising for Pep Boys. In 1999, they took on the role of Vice President of Marketing and PR for eBay, Inc. (Half.com). In 2002, they became an Author for Buzzmarketing (Penguin/Portfolio). Finally, in 2008, they founded C3 Metrics, where they currently hold the role of Attribution.

Mark Hughes received their MBA in Marketing and International Business from Columbia Business School in 1994. Mark obtained a BA from Boston University in 1987, and had coursework at the University of Oxford in 1986. Additionally, they obtained four certifications from C3 Metrics in September 2018: Attribution Fundamentals, Attribution Outcomes, Consumer Journey, and Modeling & Validation.