Maisa Gennari Nasser

Maisa Gennari Nasser has a diverse work experience spanning over two decades. Maisa currently holds the position of Head of Operations - Onboarding at C6 Bank, starting in September 2021. Prior to that, from 2019 to 2021, they worked as an Associate Consultant for Consumer Insights and Strategic Planning at Seventy-A Consultoria, where they focused on improving customer experience through customized and impactful consulting services.

Between 2008 and 2019, Maisa held various positions at Itaú Unibanco. Maisa served as the Superintendent of Market Research and Marketing Processes, where they led a team of 43 individuals and acted as the Head of Consumer and Market Insights. Maisa also served as the Superintendent of Market Planning and Analysis, overseeing a team of 20 members and enhancing market intelligence capabilities with a focus on competitive monitoring, generating insights for business units.

Earlier in their career at Itaú Unibanco, Maisa was the Manager of Planning for the Small Business Segment, responsible for the creation of the segment and its business model, product adaptation, credit policies, and sales training. Maisa also worked as the Manager of Service Improvement for the Retail Segment, where they developed service indicators to prioritize process improvements and reduce customer complaints.

In their early years at Itaú Unibanco, Maisa worked as a Commercial Manager for the Wholesale Segment, managing major clients in the chemical and petrochemical sectors. Maisa also served as a Commercial Planning Supervisor for the Wholesale Segment, where they implemented a new operational model after the acquisition of Banco Francês e Brasileiro, resulting in improved sector knowledge, credit limit adaptation, and increased portfolio profitability.

Throughout their career, Maisa has demonstrated expertise in consumer insights, strategic planning, market research, process improvement, and commercial management.

Maisa Gennari Nasser holds a Master of Business Administration (MBA) degree from the University of Chicago Booth School of Business Executive Education, which was completed between 2002 and 2004. Prior to that, they pursued a specialization in Business Administration, known as CEAG, at FGV - Fundação Getulio Vargas from 1999 to 2001. Additionally, they obtained a degree in Civil Engineering from Escola Politécnica da USP between 1990 and 1995.