Joyce Hui

Joyce Hui is a seasoned professional with extensive experience in account management and partnerships within the sports and entertainment sectors. Currently serving as a Senior Account Manager at Creative Artists Agency since August 2023, Joyce provides insights and data-driven consulting to brands, fostering strategic partnerships and effective campaigns. Prior to this role, Joyce worked at Bybit from April 2022 to August 2023, where involvement included enhancing sports and crypto sponsorships with notable organizations like Borussia Dortmund and Oracle RedBull Racing. Joyce has also held positions at Octagon, managing sponsorships for major entities such as Standard Chartered and Mastercard, and at Pico Art International Pte Ltd and Lagardère Sports, focusing on business operations and client services. Joyce earned a Bachelor of Science in Sports Science and Management from Nanyang Technological University Singapore and furthered education in sports, exercise, and health sciences at Loughborough University. Additionally, Joyce holds a WSET Level 2 Award in Wines.