Lauren Decker

Lauren Decker is a seasoned professional in sports brand consulting, currently serving as Vice President at Creative Artists Agency since August 2016. In this role, Lauren leads comprehensive brand strategies and client engagements for high-profile brands such as EA Sports and MGM Resorts, overseeing a range of activities from brand activation to partnership negotiations. Prior experience includes pivotal roles at Octagon and LA Marathon LLC, where Lauren spearheaded major marketing campaigns and sponsorship management for significant global events like the Rugby World Cup and UEFA EURO 2016. With a Master's degree in Management, Law, and Humanities of Sport from FIFA Master, Lauren's expertise encompasses strategic planning and experiential marketing across various sports and experiential sectors.