CAA
Manuel Rodriguez-Orozco is an experienced professional in the music industry with a strong background in brand partnerships and artist management. Currently serving in Music Brand Partnerships at Creative Artists Agency since June 2021, Manuel has developed strategic presentation materials to secure brand endorsements and sponsorships, while managing high-profile collaborations to ensure brand alignment and revenue generation. Prior to this role, Manuel worked as a freelance artist manager from July 2017 to June 2021, focusing on social media management and project coordination, as well as leading strategic marketing initiatives for major artist releases. Educational achievements include a Bachelor's degree in International Business from the University of Southern California and an Associate's degree in Business Administration and Management from College of the Desert.
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CAA
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Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, trademark licensing, and philanthropy.