Daniel Rodrigo

Daniel Rodrigo is the current VP of Marketing at Cabify. Prior to their current position, Rodrigo served as the Head of Strategic Planning & Member of the Board at La Despensa, Senior Vice President - Digital Innovation & Strategy at Zeno Group, and Global Strategy Director at Havas Media Group.

Born in Madrid, Spain, Rodrigo has always had a passion for marketing and strategic planning. After completing their undergraduate degree in Business Administration from IE Business School, they began their professional career at La Despensa. Daniel quickly rose through the ranks, eventually becoming the Head of Strategic Planning & Member of the Board.

In 2015, Rodrigo left La Despensa to join Zeno Group as their Senior Vice President - Digital Innovation & Strategy. In this role, they were responsible for leading the digital team and working on new business pitches. Daniel also provided counsel in local new business and supervised and coordinated strategic proposals from local markets in global pitches.

In 2016, Rodrigo joined Havas Media Group as their Global Strategy Director. In this role, they were responsible for service consistency, new business, and thought leadership. Daniel also detected digital innovations in early stage, analyzed how they can affect our industry, and worked with global and local teams to develop new products and services accordingly.

After several years at Havas Media Group, Rodrigo joined Cabify as their VP of Marketing in 2019. In this role, they are responsible for overseeing all marketing efforts for the company.

Rodrigo is an expert in strategic planning and marketing, with a proven track record of success in both local and global markets. Daniel is a creative thinker with a passion for developing innovative solutions to complex problems. Daniel's experience and expertise make him an invaluable asset to any organization.

Daniel earned a Bachelor's degree in Journalism from Universidad Carlos III de Madrid. Daniel then went on to earn a Master's degree in Marketing Management from ESIC Business & Marketing School. Finally, Daniel earned a Master's degree in Sales Management from Universidad Rey Juan Carlos.

Daniel Rodrigo works with Leonor Barrueco - SVP of Growth, Daniel Bedoya - EU Regional Manager, and Jacobo Domínguez-Blanco - VP, Customer Operations. Daniel Rodrigo reports to João Correia, Chief of Ride-Hailing.