Florencia Sassone

Florencia Sassone is the Head of Brand Marketing for Argentina, Uruguay, and Mexico at Cabify since July 2019, recognized in 2023 with the Jerry Goldenberg award for Best Marketing Professional and ranked sixth among the top 10 effective marketers in Argentina by Adlatina. Responsibilities include overseeing communication, press, commercial alliances, and sustainability efforts across multiple markets, as well as designing and implementing Cabify's brand marketing strategy. Prior experience includes strategic brand management roles at Telecom Argentina, where responsibilities ranged from brand strategy and project implementation to leading mass communication campaigns. Florencia Sassone holds a Licenciatura in Communication from the University of Buenos Aires, a postgraduate degree in Marketing Communications from the Asociación Argentina de Agencias de Publicidad, and completed the PEM in Strategic Marketing at IAE Business School.